INFOGRAPHIC The Purchasing Power & Marketing Opportunity of Gen Z
Generation Z Buying Power. Web gen z in the us already has estimated spending power of nearly $150 billion, and this cohort represents a growing. Tapping into the buying power of gen z.
INFOGRAPHIC The Purchasing Power & Marketing Opportunity of Gen Z
Tapping into the buying power of gen z. Web before the pandemic, way back in 2018, an independent study estimated that gen z's direct and indirect spending power. 2 minute read | kathleen yeo, associate director and lim neng zi, senior. Web gen z in the us already has estimated spending power of nearly $150 billion, and this cohort represents a growing.
Web gen z in the us already has estimated spending power of nearly $150 billion, and this cohort represents a growing. Tapping into the buying power of gen z. Web before the pandemic, way back in 2018, an independent study estimated that gen z's direct and indirect spending power. Web gen z in the us already has estimated spending power of nearly $150 billion, and this cohort represents a growing. 2 minute read | kathleen yeo, associate director and lim neng zi, senior.